a startup idea shared by Osanda Cooray on 03/05/2013
Digital marketing is the overall approach of attracting and engaging potential customers via online channels and devices. These methods include website creation, search engine optimization, pay per click advertising, email marketing, social media, display advertising and other channels to drive traffic and conversions.
Thus, a digital marketing agency performs some or all of the digital marketing functions of a separate company, typically multiple other companies. The business relationship is typically either project based, or retainer based, and may or may not include traditional marketing, creative and branding as well.
If you have experience in digital marketing, there are many advantages that make a digital marketing agency attractive. You don't have to be experienced in every aspect of the creative work since you can hire others to work for you. Start-up costs are low since you need only equipment and a small space to get started.
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